News Articles & Blog

Milwaukee Relocation

Integrated New Media has completed our relocation from Chicago to Milwaukee. We are very excited to have our development staff consolidated in one location, and look forward to expanding our client operations in the area.

Chicago based web and branding firm, Integrated New Media (www.inmllc.com), is pleased to announce the launch of our new Milwaukee office located at 270 E. Highland Avenue in Milwaukee's historic Blatz building. Following our award-winning work on Sargento Foods Foodservice website, INM has recently added Holoubek Inc. to our list of Milwaukee clients. Integrated New Media, will be performing a complete brand overhaul and developing two new websites for the company. Holoubek is most well-known for its Harley-Davidson line of clothing.

INM President, Adam Emery, comments: "Though we have a long Milwaukee history, it was really in response to the sudden rise in business growth in the Milwaukee market that prompted the need to open an office here. Milwaukee is about to get competitive, with different companies competing for top brand recognition. Due to this, you'll be seeing a lot of first-CLASS websites and branding coming out of the area for the next few years. We wanted to make sure we were not only a part of this, but leading the pack as well."

INM is most well known for their award-winning use of Flash to create, "Brand Experience" websites. A new concept developed by INM, a "Brand Experience" site is basically the next generation of branded web development, drawing heavily on the use of data and flash to create an immediate viral response for the company. Mr. Emery asserts, "For years, companies were looking to create great websites, but the brand itself was generally an afterthought. Rather than starting with the website, and tacking the brand on later, INM starts with the brand. Only after we've determined how you're brand needs to be perceived do we begin your web project. After all, your website is your most intimate marketing tool. If it's not making your brand exciting, it's actually hurting your business."

INM's newest Milwaukee client, Holoubek Inc. saw the need to re-explore their brand, and responded well to INM's branding message. "Having been synonymous with Harley-Davidson for 40 years has been a tremendous asset to our business. The Harley name is one of the best known brands in the world. However now Holoubek is in a position to be perceived as our own company, and INM's going to make that possible.", states Courtney Goldbach, PR director for Holoubek. Future plans include joining several of Milwaukee's business and advertising organizations, and continuing to add new Milwaukee accounts.