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Emblaz'on Website Launches

In late March 2008, Emblaz'on - an innovator in glass tile technology - came to Integrated New Media looking for a new website. What they got was a complete online presence.

Since image and impression mean everything in the world of internet marketing; it was absolutely imperative that we created a website that encapsulated the immaculate beauty, that is Emblaz'on glass tile. The initial design phase of the Emblaz'on website centered around the cultivation of an online brand that highlighted Emblaz'on's outstanding new products. Our enduring goal during the design phase was to develop an online brand experience for Emblaz'on that properly conveyed the spectacular aesthetics of these tiles.

As we began to better understand the needs of Emblaz'on, our team was able to implement new design concepts at articulated their brand image. During the implementation and development phase, our team used the full capacity of Integrated New Media to produce the essential elements of the Emblaz'on website. We used a wide assortment of media including photography and videography to capture the essence of the Emblaz'on tiles. Our designers integrated this media into the website through the use of Flash technology.

While it was a challenge to imitate the natural luminosity of Emblaz'on glass tiles in a virtual environment; the plethora of technology available to our team allowed for the best possible online visualization of the real life spectacle. Overall it was an outstanding accomplishment for our team to take this site from concept creation to actual fruition. Our team was please to provide a full spectrum of services from online brand creation, to creative direction, to site development and implementation.

The room, alive with light. A dance of confounding beauty, radiant of spectral brilliance and opal grandeur. Light careens the glass tile, like Vegas flair on a moonless night; creating a symphony of holographic illuminations.
- Emblaz'on glass tile